Instagram, the leader in social networks of photographs, is creating its own online store. It would be an independent application to Instagram itself from which users could buy the products they see on their timeline.
Basically the store, which would receive the name of IG Shopping, will allow you to explore and buy the products of those people or merchants that we follow in the social network of the photographs. Its development is still ongoing and as a product that it is, it can still be canceled before its launch.
In IG there are more than 25 million businesses, and 2 million of them are advertisers. Also, 4 out of 5 users follow at least one trade account. That is, the creation of this app would simply allow us to do what we can already do, but in a better way: sell products on Instagram. The only question we ask is whether the average user of Instagram will want that application.
This is, at the same time, a new way for the application to get extra income, although they have been beating numbers for some time now. If all the businesses already use Instagram to promote their products, why not to sell them, too? It would be a very interesting way to convert all those followers who have many brands into real customers.