Facebook suffers an exodus of teenagers (again)
We’ve been hearing for years that Facebook is dead for teenagers. In a new season in this series, now a study says that there is (again) an exodus to other platforms.
This study focuses, above all, on the monthly active users that Facebook has in the United States. They estimate usage has been reduced by two groups of users:
- From 12 to 17 years old
- 18 to 24 years old
In contrast, analyzing behavior in Snapchat and Instagram, usage has increased in this age group. In this way, they suggest that more young users are leaving Facebook to go to other platforms.
In addition, they claim that the growth of users below 12 (remember that in the clauses of Facebook says that you have to be greater than 13 to use it) and above 18-24 years will decline.
They state that there is again a “migration” of users to Snapchat and Instagram. Both platforms have proven very successful among these age groups, knowing how to adjust to their way of communicating (“using visual content”).
Those teenagers who are still on Facebook spend less and less time on the social network. At the same time, they affirm that those who grew up at the same time as Facebook (they were adolescents when it arose) are those who continue to use the platform regularly, although they also use Instagram.
Do not forget that Facebook bought Instagram in 2012. Since that time has been imitating the main features of Snapchat, managing to crush them in terms of active users.