In this fantastic, very careful and meticulous video clip produced by Apple, 45 years of “Apple sounds” so characteristic and familiar that anyone who uses a Mac and other Apple devices will recognize them with some part of their brain because they will have them practically internalized.

The song is titled OS, signed by A.G. Cook (and Apple) and was used as an introductory video clip for the last event (Unleashed) where the company’s new MacBook Pro laptops were presented.

It has been a curious transition in recent decades in which there were international events with travel, protagonists and press conferences of the various team leaders to the current ones that already even have titles, teasers, mysterious invitations, calculated rumors, prerecorded events, limpid environments and generous live streaming broadcasts, all no less choreographed and certainly much more effective to instantly reach the fans of the brand.



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