When they came out, the Apple AirPods met with some criticism regarding their design, price and, above all, because they came to cement the death of the 3.5 mm jack connector on iPhone.
Apple was thus entering the headphone market, and at that time it was hard to imagine how important this product would end up being for the income the company generates year after year.
Kevin Rooke, a finance and technology expert, has published an article in which he has collected the revenue that AirPods have generated in recent years, and compared it to what has been generated by companies as important as Spotify or Twitter.
Let’s not forget that we are dealing with a product that is not particularly cheap (the “normal” model is worth 159 dollars and the “Pro” model is worth 249 dollars), although this does not seem to be an impediment for more and more people to decide to buy them.
It is estimated that, with AirPods alone, Apple generated revenues of around $2.25 billion by 2017. The following year, they managed to double that figure: 5.25 billion dollars.
By 2019, Apple is estimated to have generated a whopping $12 billion from AirPods. That’s about 4.5% of total iPhone revenue.
If AirPods had their own company, it would be worth about $60 billion. To better understand its size, Rooke has compared this fictional company to some technology giants.
If we look at the chart above, AirPods have generated as much revenue as Spotify, Twitter, Snap (Snapchat’s parent company) and Shopify combined, and are dangerously close to companies as big as Uber.
If these data are already impressive, it’s important to keep in mind that AirPods only represent a fraction of Apple’s audio business (don’t forget that Apple bought Beats in mid 2014).