Technology giant Sony is negotiating the purchase of Crunchyroll, the anime streaming service, for approximately $957 million (100 billion yen). The information comes from the Japanese newspaper Nikkei Asia, which explains that Sony has “recently obtained the exclusive right to negotiate for [the purchase of] Crunchyroll.
Crunchyroll has more than 70 million users of its free model (it allows you to watch anime series with advertising) and more than 3 million subscribers to the paid model, which expands the available catalog. The service is available in over 200 countries, including the United States and most European nations.
If Sony buys Crunchyroll, the Japanese company will add more than 1000 titles to its animation catalog. Sony has produced popular animes such as Demon Slayer and Kimetsu no Yaiba, and its Aniplex branch has created Kimetsu no Yaiba among other anime series, films and music productions, mostly distributed by third parties.
Crunchyroll was founded in 2006 in San Francisco. Twelve years later, in 2018, the US telecommunications giant AT&T became the controlling company of the online anime distributor. This is not the first time that Sony has made a similar move. The Japanese company acquired Funimation, a similar service that has over 1 million subscribers in the United States.
The Nikkei information does not mention that the agreement may have any relationship with Sony Interactive Entertainment, the brand’s video game division, or with PlayStation. However, it should be noted that the American division of PlayStation has in the recent past offered subscription packages that combined PlayStation Plus with Funimation.