Any entrepreneur who has decided to set up an e-commerce business in recent years has heard of Shopify. The popularity of this Canadian platform among entrepreneurs is due to the fact that it has developed several tools that allow users without any knowledge of programming or ecommerce to create and manage an online store with a low initial cost.
In this respect, the operation of Shopify is similar to that of other content management systems such as WooCommerce or Prestashop. But, unlike these, the Canadian company has specialized in the creation of e-commerce, for which it provides its users with a wide range of tools, from domain search and web design to the use of different payment gateways or inventory and shipping management, all from the same platform and in just a few steps.
In addition, Shopify allows its customers to have an ecommerce without their own inventory by means of the dropshipping system, by which the electronic store sells a product from a third party and the latter sends it directly to the customer, without it ever passing through the hands of the intermediary.
The success of Shopify lies in the fact that it has adapted very well to new online sales trends. It is a simple to use platform, for which hardly any knowledge of technology or programming is required, where everything is on the server and adapted to the sale of products with few references.
Thanks to this adaptation, Shopify now boasts solid figures:
– more than a million shops created through its platform
– revenues that have increased fivefold since 2014 – the year it was floated – and exceeded $1 billion in 2018.
It is a question of offering what large operators with modest resources do. Many companies simply do not have the capacity to undertake a digital transformation process.