Mobile Digital Transformation is increasingly occupying the concern of companies worldwide. This is because of the number of actions that can be performed from the mobile increases every time. A device that we always carry over: buy, hire services, compare, consult, read, communicate, and much more.
According to data published by Yahoo Small Business, companies can get up to 15% more billing thanks to mobile strategies. Here we find the first argument by which more and more large, medium, and small companies are betting on the mobile digital transformation.
The digital transformation has changed the business landscape is a fact. Internet access is mandatory. The presence and facilities of technology in digital market forces companies to adapt and assume this reality. Companies must build a competitive advantage to ensure the supremacy of the market.
In addition, they have to do it much faster than the competition, since only companies with agile capabilities in the digital age would be in the best place to achieve it.
3 Impacts of Mobile Digital Transformation in companies
Mobile digital transformation is another natural step in the evolution of the digital era and the change of companies.
There are many strengths that are revolutionizing mobile enterprise applications. The digital transformation bases all its potential on the APP as a link between communication and business and users. We analyze the 3 most important:
1 # Impact on customer engagement
Most users have made their particular digital transformation and it is already common for them to move in the online world, on the Internet, and within the APP.
This adaptation to the digital era has meant a change in the way we buy since the purchase cycle begins with online research on the product they are planning to buy.
Here, mobile phones or tablets have already become the preferred devices to carry out this research on the Internet. 80% of these investigations start on mobile devices, and a very high percentage is made even in the store before buying.
This places e-commerce companies directly without an APP in an uncomfortable place, as they may not be able to meet the needs of these mobile buyers. The company’s App, without any doubt, offers a superior experience to the user and potential client. Seize it.
The integration of functionalities such as direct communication chats with the company, notifications or the use of social network channels with mobile applications, would allow consumers to interact freely with the company, opening the way for greater brand loyalty. Because we do not forget what today’s consumers want is to feel in love and attracted by brands, not invaded.
2 # Impact on employees productivity
It is increasingly common in companies to think of a more intimate and direct form of communication, something that can only be allowed by a native company APP. In the last year, the number of mobile application development that we have made to companies for internal use has increased by 20%.
The internal company APP allows employees working on complex projects to have a much better collaboration with the members of their team, which in turn can boost productivity.
In the case of salespeople, for example, being able to access the latest information about moving prospects and before knowing them, can improve their chances of sales conversion.
Companies should initiate the culture of digitalization with the way employees interact with management through self-service applications. Helping staff process some routine tasks directly from their mobile device could also save companies the initial costs of IT infrastructure.
3 # Impact on the organization accessibility
Mobile terminals offer an opportunity for companies to become much more agile in their development and daily work. Companies that develop their digitization process around mobile devices can also reduce indirect costs, as evidenced by the increasing accessibility of mobile devices.
Mobility reduces costs to businesses. The fact of allowing professionals to work from almost any corner of the world through their smartphones or tablets, makes companies can reduce the need to travel regularly for meetings, helping to reduce travel costs.
This can cause both managers and CEOs to bet on better technology platforms in favor of this mobility. Access to mobile digital transformation minimizes information silos and increases the transparency of information. It allows access to data and thus favors synergy between different departments of a company.
Mobile digital transformation streamlines processes within a company, makes them transparent, much more fluid, effective and agile.
The role of mobile (mobile) technology seems decisive to achieve an integrated digital transformation. The managers and CEOs of the companies should understand with a broader perspective. The real utility of this digital mobile transformation and the changes that this entails internally for the company:
- Cost savings,
- Improvement of workflow and
- What else can interest in sales and business opportunities?
Now that you’ve grown your mobile digital transformation knowledge and know why to develop your own applications. It’s time to start practicing:
- Analyze a good number of existing apps,
- Set a goal for your business,
- And simulate a sketch before you seek specialized advice from a professional B2B Developer Team like the ottofeller agency.
In the end, it is about providing the necessary freedom that sustains the relationship of the company with respect to its customers, its employees, and other interested parties (suppliers, etc).
Allowing both customers to communicate and make decisions for themselves and from the device, they are comfortable with can improve their overall experience. This can help companies understand the depth of digitization much more effectively.