The internet is such a vast entity, with more websites than any one person could ever hope to see. Each one of those websites has been created with varying levels of technical expertise and creative ability, and that’s why it’s not surprising that we see so many with easily avoidable errors. While the odd typo, broken link, or dead page might not seem like a big deal, they can be incredibly important, not just in terms of brand reputation but also in terms of conversion rate. If you have created a website but want to quality check it before you hit the launch button, here are some of the most important ways you can rid your website of errors.
Carry Out Website Testing
It’s important to carry out full website testing before you go live because finding issues at a later date could prove to be far more complex and costly to put right. The website needs to be tested for usability, functionality, browser, compatibility, security and any other features you might have, such as payment processing. Companies like digivante.com can provide you with detailed insight into all aspects of your website, so you can make sure it is error-free when you launch.
Proof and Edit Content Carefully
It’s more important than ever that your grammar and spelling are correct, as a poorly written website creates a bad first impression. If you haven’t taken the time to check your website for simple errors, why should a customer trust yours with their hard-earned money? It may seem harsh, but we make quick judgments about brands nowadays. You can prevent this by hiring a professional proofreader to go through the website and correct any issues. It’s also important to check that images, videos or other visual content are all formatted correctly.
Create and Implement A Conversion Strategy
You need to have clear goals for your website from the very beginning. When a user visits a landing page on your website, you should ensure that the page guides them towards completing a particular action. On an eCommerce site, this would be making a purchase, but it could also be completing an inquiry form, downloading a document, subscribing to a blog, or signing up to a mailing list.
The pages on your website must address your target audience and the problem that they need help with. It should be designed in such a way that they are naturally drawn towards the action, whether it’s the inquiry form, checking out, or hitting a sign-up button. You may have to conduct some A/B testing to make sure you have the best possible landing page design for conversion.
Review Your Website Regularly
It’s not enough to simply create a website, check it once, and then leave it alone. Websites have to be monitored, updated and reviewed on a regular basis to ensure they are functional and secure, but also that they are optimized for conversion. The world of digital marketing is changing every day, and websites that don’t evolve are likely to be squeezed out by more tech-savvy competitors.