If you want your business to thrive in the modern world, then it is essential that you have a high-quality company website. The website is the tool which is used to convert visitors and it is how you present your company to the world. This means that you need to take the time to make sure that it is a good representation of your company, it provides an enjoyable user experience for your target audience and it serves a purpose. It can be hard to design a website which ticks all of the boxes, so here are a few tips which should help.
First, it is important that the domain name is memorable and easy to spell. Ideally, it will be as close to your brand name as possible. It could also include your location or industry. For instance, if you are a graphic designer in New York City, your domain could be www.NYCgraphicdesigner.com.
Navigation is one of the most important aspects of any website. It should be easy to reach all of the different sections no matter where you are, but you also need to make sure that the navigation is subtle and does not take up too much space. The hamburger menu is a good option in 2019 because it is mobile friendly, sleek and takes up very little space.
The majority of people visit a number of websites on any given day, and they expect a fast and stable website performance. This means that you need to use reliable web hosting companies like Onyx if you are to keep customers on your website and for return visits.
Leading on from this, since people visit so many websites each day, it is important that you make an instant impact. The 5-second rule states that you have just 5 seconds to convince a user to stay on the page, so think about how you can make an instant impact. This could involve:
- Asking a question
- A call to action
- A striking photograph
- An animation/video
To engage your target audience, you will need to use more than just text (although this is very important). It is smart to use a variety of media to make your website stand out from the crowd with video being a particularly effective form of media and a good way to communicate your message.
Although important to use a variety of media, you must also make sure that the website remains clean and tidy with a minimalist approach being popular at the moment (clear typography, white space, etc).
The copy is how you present your brand to your target audience and the world, so it must be carefully crafted. You should think about what message you want to get across and why the visitor should choose your company over the competition. You also need to decide on the type of voice that you want to use (informal, professional, etc.) and to make sure that all of the copy is grammatically correct with no spelling mistakes (a fast way to deter a visitor).
Every good company website has a few different sections which all serve an important purpose. What these are will depend on your company and what you do, but it is likely to include:
Home page: Outlines your mission statement and why the consumer should choose your brand.
Products/Services: A page which advertises the products or services that you offer to consumers. If you sell products, then this page should contain high-quality photographs, detailed descriptions, user reviews, prices, and shipping information. If you provide a service, then the page should make it easy for the visitor to make a booking.
About: Many consumers like to know a little bit about a company before they decide to use them. An about page which outlines your history and who works for the company can help to humanize the brand and build a relationship with the customer.
Contact: There should be contact information on each page, but a page dedicated to how to get in touch can also be helpful. This might include an email address, phone number, online form, instant chat and a map with your physical location.
As previously mentioned, having reviews from previous customers or clients can be highly effective and a way of adding social proof to your website. It is easy to say that you have fantastic products which are great value for money, but it will be much more effective coming from someone else.
Links To Social Media
Social media is a vital part of your online presence, so it should be easy for the user to visit your social media channels. Having small icons on each section that links to your social media profiles will allow visitors to find your social media channels and learn more about your brand as well as engage with you on this powerful platform.
It is also important that your website loads properly and is easy to navigate on a mobile device. Many people use their smartphones to browse the web, so this needs to be an area that is addressed in the design stage.
The website should be optimized so that Google can easily index it – this will involve having a sitemap, clear content, proper URLs, a clear layout and relevant keywords. You can then use the services of an internet marketing company to carry out SEO to help you to rise through the search engine results lists which will direct more traffic to your site and increase your brand reputation.
These are the key areas to address for a high-quality company website. There is nothing more important to a business than the company website as this is how you present your company to your target audience, so you will need to make a good and lasting impression. The website needs to be modern, easy to use, attractive and have a purpose – if it ticks all of these boxes, then it should help you to achieve your goals.