It began as a small way for people to share their updates online, which then became a way to share news and information, which then became a way for businesses to share useful information regarding their products and services. Like many things, the use of a blog quickly became a way for businesses to try and get ahead of others online. It isn’t all bad though. For small businesses, having great content produced on a frequent basis can allow them to push their rankings and become more visible to their target audience.

The content of the blog, and content in general, is what will make the difference in your blog or any on or offsite marketing effort. Knowing what the varying stages are or how to create content that will work for you and isn’t simply shoving out content for the sake of it is something that everyone could do with knowing. So here are some key pointers from a UK digital marketing agency:

Content Strategy

Finding a suitable strategy for your content will be the defining factor in every other step you take. Deciding whether you are creating blogs to sell with lots of market price information will create a completely different blog to one that was made to inform about changes and developments in the industry. Ensuring you find the right style and topics to successfully translate your brands image through the digital medium is vital.

Keyword Research

If the aim of your blog is to increase your rankings for particular phrases, then you need to identify what those are. Using a keyword research will enable you to filter out the wheat from the chaff and focus on the important words and phrases that will impact your rankings. This research can also help you start to get an idea of the style and topics your blog should cover, while providing more information on your target audience and any other trusted sites in the industry.

Audience Research

If you don’t know who your target audience is, you can’t write content that appeals to them. It is as simple as that. If your target audience is one that is known for doing lots of research into the subject, is frequently involved in online communities and has a good base online then decide whether you want to use your blog to inform the audience, engage with the audience or sell to them. Having a blog just because competitors and others are blogging and because it is consistently mentioned by others simply won’t cut the mustard.

Creating a Community

The dream for any company is to be so respected in their industry and to be at the forefront of discussing or developing topics specific to their niche that it is the place that many members of the public ahead for sound advice and to discuss issues like this online. Marketing Guru Neil Patel has done well out of this. As I have mentioned in the start of this paragraph, this relies on consistently high-quality content, with strong engagement from its readers. While you can’t force this, promoting your content and engaging back with your users is a great way to start building this relationship.

Turn Readers into Conversions

If someone is online reading your blog, as a business the likelihood is you are hoping that you can convince your lovely reader to part with some of their money in exchange for your product or service. Now if you have written a great post all about one of your services, it would be silly not to include a note or link or button (that doesn’t completely over power the article) that would drive this reader to a conversion point, most likely the checkout.
If you feel like these steps have already been covered, this highly detailed post of the benefits of having a blog, should keep you busy updating and implementing your blog for the next few months at least.


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