Amazon is already the most valuable brand in the world. After a decade of fighting for first place, Apple and Google have come in second and third place and have been degraded by Amazon, whose brand value has reached 315,505 million dollars (278,974 million euros).

This has been shown by the BrandZTM 2019 ranking prepared by WPP and Kantar. “It wasn’t a surprise. With its obsession to eliminate any friction in the customer experience, Amazon has changed what consumers expect from a brand,” says BrandZ president David Roth.

The Apple brand, which has remained in second place, is valued at 309,527 million dollars (273,688.3 million euros), followed by Google, with 309,000 million dollars (273,222.3 million euros). The  search engine and iPhone bilder had competed for first place over the past twelve years, alternating as the world’s most valuable brands so far.

Complete the top ten ranking Microsoft, Visa, Facebook, Alibaba, Tencent, McDonald’s and AT&T.

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