Beat a record on your own platform sounds positive. The problem is when that record is for having the most dislikes video in history, something YouTube just got.
Everything pointed to this happening very quickly, since this week has been accumulating dislikes by leaps and bounds. Finally all the predictions have been fulfilled and he has snatched this title from Justin Bieber’s ‘Baby’.
The YouTube community has clearly turned its back on the Rewind we know, and surely the platform will bet on another type of promotional video in 2019.