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Author: Ali Salman
Twitter is stepping in the news game with a new tab that will serve users with the most current and relevant news for that time. The story has been reported by BuzzFeed and confirmed by Twitter, the company is experimenting on a ‘News Tab’ which will be available for both iOS and Android Twitter users. The news tab appears in the amid of app’s navigation bar on iOS that will provide users with the most recent news pieces according to users’ preferences.
Twitter’s experimental section is in the works to make relevant content easy to search. The tab in the middle of the app’s navigation bar will be responsible for trending news and lists of curated headlines available on the platform. Clicking on headlines will redirect users to the story screen that will feature an image, headline and text from the story. You will also find related tweets discussing the news.
Twitter’s Vision For Future Is Coming Into Focus
The news stories will be displayed by major news organizations such as The New York Times and CBS. The ‘News’ section gives the same subtle feel as the company’s old Discover section. Twitter’s spokesman said in a statement to The Verge, “We’re experimenting with a news experience on iOS and Android as we continue to explore new ways to surface the best content to users.”
The News feature currently does not have any ad aspects at the moment. If Twitter puts News Tab as its elemental platform feature than the company can experience some noticeable revenue implications. Advertisers on Twitter note that the social platform has a design where the inclusion of ads is quite difficult unless the barge in the conversation. The News section on Twitter would favor advertisers as it will give advertisers the opportunity to sort out ads according to defined topics. Twitter has released the News feature to a handful of users and there is no news for when it will be launched to others.
With the introduction of the News tab, Twitter is giving its platform a direction to advance rather than the old standalone tweets. With this act, millions of users might understand Twitter’s culture and move away from perplexity of which the company has been a victim of. Project Lightening is another project by Twitter that enable users to show curated live content from all over the world. Point being – Twitter’s new projects and releases are iterating the company’s vision clearly. ”Twitter’s raw feed is turning into the product’s engine. And that engine is powering mini-products with what is perhaps the best live feed of information in the world.”
The post Twitter Is Experimenting A ‘News’ Tab In Its Mobile App by Ali Salman appeared first on WCCFtech.
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