We may all think that social media is just a way to keep in touch with friends and family, but over the years it has become much more advanced and is one of the most effective tools for promotion out there. You could start your own business with just a Facebook page, posting information about your business and your products and getting people to share this with their friends.
What Social Media Sites Can Be Used?
Any of them! Facebook, Twitter, blogging sites, absolutely any of them can be used as long as you can share information with your followers and they are able to pass on that information. Using these sites, you can give frequent updates and promotional posts on new and existing products. You could tweet about the latest release from the business. For example, Cadbury’s latest tweet took the internet by storm with their new Spectacular Seven chocolate bar. The information spread all around the world outrageously quickly with the help of retweets, Facebook shares and blog articles. Even video sites such as YouTube can be used to promote products. 62% of marketers use video in their content marketing. Posts with videos attract three times as many inbound links as plain text posts.
Who Can Use This Method of Promotion?
Like mentioned before, anybody can use this to start promoting their business. Even if you’re just trying to sell a few unwanted bits around the house, you can use social media to get the information around to hundreds and thousands of potential customers. Businesses with existing websites such as Slotocash can create social media pages to boost their online presence or clothing stores such as H&M can use advertising space to further promote their site.
How Effective Is It?
72% of all internet users are now active on social media. That is an enormous market to get involved in. 70% of marketers used Facebook to gain new customers. More traditional marketing techniques are becoming less and less effective each day thanks to the success of social media advertising. Millions of businesses are using social media to promote themselves and the answer is, it is very effective. However, they can survive without social media. Customers can use search engines to find a company website without using the social media route, but social media is all about speed. You can share information and gain customers much faster.
In conclusion, social media is a highly effective method of promotion, gives you access to an enormous global market and provides opportunities for your business to grow. As long as you can share interesting content with your potential customers on social media sites, you can gain plenty of recognition and custom at a faster rate than any other promotion tool.