Facebook has launched a new market research ‘app’ called Facebook Viewpoints that allows users to earn financial rewards in exchange for participating in surveys, research and the testing of new products, in order to improve the services offered by the platform.

Facebook Viewpoints is aimed at consumers of new products and services on the platform who indicate what aspects should be improved in them. “We will use these ideas to improve products such as Facebook, Instagram, Whatsapp, Portal and Oculus, and to benefit the wider community,” the company said in a statement posted on its website.

The application offers economic rewards to users in exchange for participating in surveys, features, research and testing of new products. Users accumulate points according to their participation, which will be translated into economic income that will be transferred to their PayPal account. For example, for every thousand points accumulated, you will receive 5 dollars.

To participate, the user will have to download the application and create an account on Facebook Viewpoints. He will then be invited to join the various programs in which he can participate. The company points out that before the user decides to enter each program, it will explain what information will be collected about him, how it will be used and how many points he will receive for completing the program. In addition, they will indicate how many points they need to receive the corresponding payment.

The first program to be launched will be the so-called ‘Wellness Survey’, with which Facebook wants to know how the use of social networks as its own platform affects the well-being of users. “The information from this survey will help us build better products that aim to limit the negative impacts of social networks and improve benefits,” they explain in the statement.

On the other hand, Facebook has stressed the privacy of its users when using the application, after the controversy that revolved around other market research services of the company, such as Onavo Protect or Facebook Research, which obtained the corresponding information through access to data from the ‘smartphone’ of users and had to be removed from the application stores for this reason.

Thus, the company ensures that Facebook Viewpoints will clearly request access to the name, email address, country of residence, year of birth and gender of the user, and sometimes ask for additional information such as location to “classify for individual programs,” they explain.

In addition, they point out that “they will not sell your information from this app to third parties,” and that they will not publicly share the user’s activity on Facebook Viewpoints on Facebook or on any other account that the user has linked to “without their permission,” they say. In addition, they point out that the user can leave the application at any time.

Facebook Viewpoints can now be downloaded by all users who want to participate, with legal age, in iOS and Android devices from the App Store and Play Store, respectively, and who have Facebook accounts. Currently it is only available in the U.S. and will expand to more countries in the near future.


  1. That’s something researchers are making for decades.
    They were lucky to get volunteers for free … until people realized how badly their data were being used.


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