It is one of the most useful things for many of the Facebook users: the social network reminds you of your friends’ birthdays saves you on many occasions and makes you look good, but until now, there was a case that could be painful: when Facebook warns you of the birthday of a deceased person.
But this is going to change. Sheryl Sandberg, the company’s chief operating officer, announced this week that Facebook will use an artificial intelligence system to determine if one of its users has died and stop sending reminders.
Sandberg did not reveal details about how that artificial intelligence will work, although the program will analyze several factors to determine if a user has died. “People use Facebook to find a community during life’s ups and downs. We know that the loss of a friend or family member can be devastating, and we want Facebook to be a place where people can support each other and where they can honor the memory of their loved ones,” Sandberg said.
The social network founded by Mark Zuckerberg had problems in the past by introducing deceased family members to the typical review videos of the year.