Facebook announced that it will check out the people behind profiles with large audiences. According to the company, they want to make sure that the content shared on Facebook is authentic and comes from real people. With this measure, the technology will seek to end the bots or people who hide behind a fake profile.

Mark Zuckerberg’s company says that if someone decides not to verify their identity, the content will have less scope to prevent it from going viral. The same will apply to people who offer data that does not match the Facebook account linked to the profile.

The measure comes at an important time for the United States. Not only is 2020 an election year, but Donald Trump has already started a battle against social networks. After the incident with the tweets tagged by Twitter, the president signed an executive order to limit the immunity of the platforms when moderating the content.

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