Facebook plans to add its name to its proprietary applications Instagram and WhatsApp, which in the future will be renamed “Facebook Instagram” and “Facebook WhatsApp”, according to published this Saturday specialized media. “We want to be clear about the products and services that are part of Facebook,” said sources from the company, although they did not qualify when this name change will occur in the applications.
Instagram and WhatsApp are, along with the virtual reality firm Oculus, the largest purchases that Facebook has ever made, the first closing in 2012 for $2 billion, and the second in 2014 for $19 billion.
With the name changes, the company based in Menlo Park (California, USA) will highlight its control over these applications at a time when the US Federal Trade Commission (FTC) is examining both acquisitions in its investigation against the company for alleged monopolistic practices.
Both Instagram and WhatsApp had enjoyed some autonomy within Facebook until recently when the firm decided to increase its oversight by placing its own executives in management as part of a new strategy. Facebook considers it key to its future to increase the integration between the different services it owns, thus creating a “macroplatform” with Instagram, WhatsApp, Messenger and the social network itself that “removes barriers” and encourages communication between them.
The idea is that the user will continue to have different applications for each of the services, that is, each one with its own access on the mobile phone or computer as until now, but once inside the application, it will be possible to interact with users of another platform. Thus, for example, a WhatsApp user could send a message to an Instagram or Messenger user without changing the application and vice versa, as the “messaging infrastructure” wil be unified.