Website management is one critical business task mostly left to experts. But since customer management systems are now available, more website owners can manage and control web content without needing the technical skills of a programmer. Nowadays, it is considered an outdated practice to maintain a static website – which means all updates are hardcoded by a developer or programmer. In contrast, a CMS enabled site allows you or anyone from your team to make updates whenever necessary.
What is a CMS?
A content management system refers to software or an application that allows you to manage and create content for your site. You can add, delete, and edit without knowing or using any programming language. There are many different types of CMS used today. According to a web design Oxfordshire agency, the following are three of the most popular among designers:
There may be other options available, but these three so far are well-recognised throughout the industry.
Why you need to use a content management system for your website
Now that we have tackled what a CMS does, let us take a closer look at why it is considered a best practice in designing modern business websites.
- No need for programming experience. The concept of using a CMS allows the site owner full control over updates. After the design and development stage, you can manage content anytime without needing further assistance from a programmer.
- Collaborate and access easily. Another benefit of CMS is that it encourages collaboration within your team. Multiple people can have access to the site and collaborate on new content anytime. Moreover, you can access CMS using a mobile device which makes it more convenient for people who are always on the go.
- Advanced plugins and tools used for SEO. Search engine optimisation is a critical part of digital marketing. The good thing is that CMS has built-in tools and plugins that help improve your site’s ranking. Nonetheless, you still need to employ marketing strategies as these tools are supplemental only. The best part is that these tools get regularly updated to keep up with the latest trends in SEO.
- Security. Keeping your website secure is always a top priority. For e-commerce site owners, it is all the more crucial to ensure that customer data does not get hacked. With CMS, you have an extra layer of protection against cyber attacks. These systems undergo significant testing to prevent all types of threats. You can also use plugins and tools to increase security.
- Cost-effective. A static website can be quite expensive to maintain. If you invest in a CMS-powered website, you spend less on hiring programmers to perform regular updates and upload new content.
In conclusion, CMS makes website management convenient and affordable. For business owners, these benefits add great value to the investment. Since your website represents your brand, convenient access to updating content is one of the best ways you can control how consumers perceive your company, and in the process be able to market effectively.