Over the years Plex has become the almost perfect solution for playing any multimedia content, but normally asked users to upload the content manually. Now Plex turns its strategy around and becomes a streaming service (AVOD), Netflix or HBO style. But with one important difference: it will be free.
Plex offered a Plex Pass service to access content via streaming from practically all platforms, but now announces that with the free version we will also be able to access thousands of series and movies from studios as different as MGM, Warner Bros or Lionsgate, thanks to an agreement reached last August.
“The licensing of these Warner Bros. movies allows us to offer more types of third-party content than any other platform and bring it all together in one beautiful solution. Premium movies and programs with advertising deserve first-class treatment along with other content that consumers enjoy on a daily basis, rather than being orphaned in another independent application,” explained Plex.
With 20 million users for its current service, Plex aims to grow even more with this movement, as the free streaming service will be available in 220 countries, making it the most widespread streaming service with ads in the world, after Youtube where users are the ones who upload videos.
In these ads will be the key to monetize the service, because offering this great collection of series and movies has a cost. Specifically, ads will appear at the beginning of the video and in between, although Plex promises that we will find between 50% and 60% fewer ads than would be usual on television.