Today, Flickr has nowhere near the relevance it once had in its glorious years. Today, this social platform for photographers is experiencing significant economic hardship.
The situation is so complicated that the CEO of SmugMug, the company that acquired Flickr from Verizon in the spring of 2018, has issued a distress call to existing users in the search for new paying subscribers.
On the one hand, they invite users of free accounts to become paying subscribers, and on the other hand, they invite paying subscribers to encourage their friends of free accounts to become paying subscribers as well. It is striking that, among other things, he criticizes the fact that users are more willing to pay for services such as Netflix than for hosting their photos securely on his platform for the equivalent of less than a dollar a week.
This is a desperate call to ensure the platform’s viability in the medium term. To convince users to become new members of the Pro subscription, the platform offers the code 25in2019 to get a 25% discount for the subscription.
The ad also points out some of the technical improvements made to the platform since it fell into their hands. Flickr was criticized a little over a year ago for trying to withdraw photos from free accounts licensed under Creative Commons, recalling time later. To add some context, Flickr has become throughout its life an important Internet repository for the Creative Commons licensed images it hosts.
At the beginning of this year, respecting the Creative Commons photos, it has been removing the oldest photos from the free accounts until leaving the 1,000 most recent photos (and videos).
Without a doubt, the notice recently launched to users does not invite optimism at all. There will be those who choose to become paid subscribers, in order to help the platform become viable, and those who want to remain prudent and watch out for the possibility that the platform may have little time left