It was no mystery to anyone that Disney+ was going to be a success. However, it is clear that not even Disney itself would imagine a worldwide success, since it has announced its latest figures and they are impressive to say the least: 50 million subscribers worldwide.
This figure was reached after the service landed in Europe and India, specifically in 8 European countries: Switzerland, Austria, Spain, Italy, Germany, France, Ireland and the United Kingdom (although the latter is already outside the EU). It is true that it has arrived with some limitations due to bandwidth consumption, but that has not prevented it from having a meteoric success.
Of the 50 million, some 8 million come from the Hotstar service launched on April 3. The growth has been incredible, as last February Disney announced that Disney+ had accumulated about 26.5 million in its first quarter and about 28.6 million on February 4. Therefore, that means that in just over 2 months, Disney+ has accumulated 21.4 million subscribers.
The joy is obvious in the words of Kevin Mayer, president of Walt Disney Direct-to-Consumer & International. “We are truly honored that Disney+ resonates with millions around the world, and we believe this bodes well for our continued expansion into Western Europe, Japan and all of Latin America later this year.
According to ‘The Streamable’, Netflix could be in serious trouble, as competing services reached an incredible 167 million global users, 61 of which were Americans. In fact, this year the 100 million subscribers barrier has been surpassed internationally.
A Reuters report says that Amazon had 100 million subscribers with 26 million customers in the United States with its Amazon Prime Video streaming service, although it remains to be seen how many actually enjoy it and how many only have it because it is a gift for Amazon Prime subscribers.
“The great storytelling inspires and uplifts, and we are in a fortunate position to be able to offer a wide variety of great entertainment based on Disney+ joy and optimism,” explains Mayer. Part of Disney+’s success has been its arrival just in time of quarantine, when people all over the world are confined to our homes and therefore consuming much more multimedia via streaming.