The arrival of Alexa, Amazon’s home assistant, marked the death sentence for one of the first attempts to turn the home into a smart place with Bezos.
They were born in 2015 to bring some intelligence to the purchases inside the virtual store. Known as Dash Buttons, these small internet-connected devices had the ability to make instant purchases of a particular product. A well-placed button on the washing machine made it possible to order detergent just when it was finished. So with an endless number of buttons, scattered throughout the house, that a long list of brands began to sponsor with the idea of creating links with their customers. Back in 2015, Amazon’s really uncomfortable proposal made sense; after all, it was at the dawn of IoT.
Earlier this year, the company contacted surviving users to inform them that while they stopped selling smart buttons, the service would remain. Now, Amazon has addressed users again to inform them of the latest update: on August 31, all Dash Buttons will no longer have service. Technology therefore invites them to get rid of them with the collection service they make available free of charge.
Will anyone miss them? Who could miss buying by pressing a button when it can now be done by voice. This is the opinion of the system’s customers. Orders via connected buttons were purely testimonial and had been decreasing for quite some time. In Amazon’s eyes, it is, without a doubt, an obsolete product that required more maintenance than revenue.
But did they ever really work? Few, if any, of Amazon’s rivals dared to release their own version of Dash Button. Many thought it was crazy or even a joke. In fact, the ad coincided with April Fool’s Day. Walmart and Target focused on shopping through virtual assistants, it was too much risky to compete against Amazon. The arrival of delivery apps left behind the proposal to order pizza through a system of buttons.