Your website’s bounce rate refers to the number of visitors who arrive on your site, only view a single page, then leave. When people visit your site, ideally you want them to spend time on it and click around, otherwise they’re unlikely to buy anything or sign up for your services. So, what could be causing your high bounce rate, and how do you fix the problem?
1.- Know What Your Bounce Rate Should Be
You can find your website’s bounce rate by using Google Analytics, which is given as a percentage, but most people don’t know whether their number is good or not. Ideally, the number should be as low as possible, but if it’s under 20%, then this may be an error with tracking. Some websites can have a bounce rate of 80% because of the nature of their site; for example, if they’re a blog or news website, you’d expect people to be linked to one page.
Although it varies by industry, 55% is the average bounce rate, with 26-40% considered an excellent number. If you’ve already achieved under 55% then congratulations! Of course, you can still work on ways to improve the number even further.
2.- Improve Your Uptime and Loading Times
One very obvious cause of a high bounce rate could be technical problems. People may have trouble loading your home page, or it may be so slow that they’re giving up. It’s always worth checking the technical stuff first to see if something is putting off your customers. If your website is always down or running slowly, you may want to look for different hosting. Inline Hosting have siteground reviews so you can decide whether this service is right for you. Plus, there’s lots of information about the major hosts.
Another thing you can do to improve loading times is to optimize for mobile. Many people visit websites on their smartphone, and if the content loads slowly or doesn’t look right on their browser, they may not bother reading on.
3.- Use Quality Content
If people land on your site only to find poor quality articles, stock photos or generic videos, they aren’t going to explore any further. Look at the pages your visitors are landing on and assess what could be done to improve them. Would interesting videos, links to other articles or better graphics make your website more appealing? If so, it’s worth investing in better content.
4.- Target People as They Leave
Whatever the reason people are quickly exiting your site, you can target them and get a few of them back. Adding an exit intent popup means you can lure people back with a discount so that they reconsider making a purchase. Or, you can get them to sign up for your e-mail, turning a bounced visitor into a subscriber.
A high bounce rate can be indicative of a number of technical or design faults with your website. That’s why it’s such an important metric to track. Once you’ve tried making changes, be sure to check that it’s having the desired effect and keep working on bringing the number down.