According to the Internet Trends report by Bond Capital founder Mary Meeker, 51% of the world’s population, or 3.8 billion people, now have access to the Internet.
According to this study, which analyzes the Internet trends of this past 2018 and the first quarter of 2019, the largest percentage of users is in Asia Pacific, where they account for 53% of users globally, with a penetration of 48%. Europe, for its part, has a higher penetration of 78%, but its users account for 15% globally. Africa and the Middle East together account for 13% of global internet users, with 32% penetration. The percentage of Internet access is increasing in Latin America and the Caribbean (62%) and North America (89%), although they are at the bottom of the global user base: they account for 10% and 9%, respectively.
As for social networks, globally, users spend about two hours a day (about 16% of the time). The majority of users say that the greatest positive effect social networks have on them is that it allows them to express themselves, and the most negative is the quantity or quality of sleep.
The volume of data has also grown, quickly and extensively. In this sense, the report states that the volume of new data captured, created or replicated in 2018 grew to 13%, according to IDC data, but predictions indicate that by 2020 it will increase to 16% and that in 2025 it will skyrocket to 32%. In 2018, the data stored by the company and the consumer were equal (around 40%), below the cloud storage (over 20%), but IDC data reflect that this service will grow to 2024 slightly above the data stored by the company (which will remain constant), decreasing significantly those stored by the consumer (will fall around 15%).