After working on their product for over a year, RoboJuice has finally announced plans to open next May its first location in the Bay Area. Its founder Mikalai Sakhno has been working on the robot since 2018.

RoboJuice has created a human-like robot that makes juice and smoothies using fresh fruits in under 30 seconds and with over 15 different flavors. The company has received requests from around the world for close to 100 franchise locations without advertising.

Despite the news, Sakhno says they’re coming out at a time when most of its competitors are either scaling down (Cafe X) or completely shutting down (Eatsa, Zume Pizza). You may wonder “What’s so different about RoboJuice and why do they think they can succeed?”.

Mikalai Sakhno believes that previous companies have not succeeded due to following reasons:
• The majority of people buy based on emotions which have not been taken into account. Many companies have tried to automate the process, lower the prices and increase speed. However, they forgot that the atmosphere, emotions, and overall experience are just as important as the product itself.
• Deep tech is extremely difficult. Most of those companies couldn’t build a stable product. Cafe X would spill drinks, put too much ice and had to have the staff clean that. Zume never finished its promised delivery trucks and Eatsa had real people behind those walls making the food while calling themselves an ‘automated restaurant’.

Robot juiceWhy RoboJuice and why now?

RoboJuice has built a robot that promises not only reduce the price, increase speed and offer more options, but they assure it will also be able to talk to people and be more human-like. The CEO of the company, Igor Nefedov who previously worked at Google, has stated that Artificial Intelligence recently gotten to a point where you can use it to build an intellectual conversation. An example of this is Domino’s Pizza who already uses Google’s DialogFlow (a chatbot platform) to take new orders. In addition, the prices of the parts have been coming down making robots more affordable. Te company is promising a $30k robot, in comparison to their competitor’s robot which costs $70k.

Robots making food for people is not a question of if, it’s a question of when.

Back in 2002, people didn’t think that electric cars would be a reality – nowadays, most people want one. Tesla wasn’t the first company to make electric cars – but they came at just the right time. The same thing applies to most big companies – they were not the first, but they were the best.

Let’s see if the time for juice robots is now.


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