The virtual reality poses new ways of consuming content, and precisely HTC wants to take advantage of this format for that future in which, among other things, there will also be advertising in those contents. Advertising that, by the way, you can not escape.
This is what the leaders of the HTC Vive, who have created the VR Ad Service platform, say, in which advertisers will pay for the advertisement if (and only if) the user has seen that ad. There is the magic: with virtual reality you can know if you were watching that advertising or you have gone from it.
The service will be completely optional and will be the developers and content providers who choose to integrate or not in their solutions, but to do so at HTC ensure these ads “not only provide more effective [advertising] impressions, but can also track If users have seen the ads or have looked away. ”
The idea is to take advantage of the eye tracking technology that can be integrated with these devices and will offer advertisers “true visibility and a more accurate re-targeting”.
The approach of HTC is certainly a new step forward for an advertising industry that has more and more control and more tools on the impact of advertising that accompanies the content. We will see how this affects the enjoyment of these contents and, of course, the privacy of the users, on which they will be able to create even more concrete profiles on their advertising preferences.