How many people worldwide own a mobile phone? Statistics show that there were 4.15 billion mobile phone users back in 2015, and the figure has been steadily increasing since then.
Out of all mobile phone users, 1 billion prefer to use smartphones, giving them continuous access to the internet.
Considering the fact that, by the end of 2018, smartphone users are expected to total over 2.2 billion worldwide, it is no wonder that many business owners exploit this marketing tool.
Mobile marketing for business owners is a surefire way to not only increase your business prospects but also to keep in constant touch with your client base.
Mobile marketing, however, does not amount solely to the apps. There are many other means to deploy this type of marketing and to communicate efficiently with the clients.
For example, SMS marketing works very well as a part of a mobile marketing strategy. An opt-In system allows prospective clients to receive live up-to-date SMS messages about products and services the business is offering. They can receive daily offers or sometimes hourly.
Many of the younger smartphone users play video games on their devices. Businesses take advantage of this by using in-game marketing.
Other forms of mobile marketing include push notifications, QR code marketing, app-based marketing, bluetooth marketing (using location or proximity services for businesses to send adverts free of charge), location-based services, and mobile site redirection.
Companies are getting much better marketing results by using some or all of the above methods. The trend is growing and doesn’t seem to be stopping in the near future.
If you want to find out more about mobile marketing, don’t forget to scroll down and see the insightful infographic.