How to Launch a Successful Website Affordably
Launching a website can quickly turn into an expensive task. However, there are many ways you can create and promote a beautiful, user-friendly website without having to spend a small or large fortune. Don’t worry if you don’t know where to start, because all you need to do is read our top tips on how to affordably launch a successful website.
Free or Cheap Hosting
Did you know you can take your pick from thousands of free hosting websites? It’s a great way to cut down on costs of running a website. The only catch is that you will have to accept different forms of advertising on your website, which will vary from host to host. You can, however, type in “free hosting with no ads” into Google to avoid the ads, but we recommend reading the small print before you sign-up.
You can also buy affordable hosting, which is more dependable and will not feature any ads. Look for a host with excellent uptimes to ensure a downtime never interrupts the user experience.
Find Affordable Programmers
Instead of spending a considerable amount of money on a website design, or hiring a full-time member of staff, you could always outsource the work to a talented freelance programmer. Whether you need a full website design or want to fix any web bugs, there is an affordable option to create a striking, user-friendly website that has the wow factor.
Optimize Your Content
If you want your website to rank for keywords or phrases, you need to optimize your pages to compete with your online rivals. Use the Google AdWords’ Keyword Planner to discover competitive keywords that are relevant to your site. You should then aim to integrate the keywords throughout your content, which can increase your online presence in the search engine results pages, which could drive a considerable amount of traffic to your website.
Hire Freelance Writers
Every website needs fresh, well-written and compelling content that will not only aid the user experience, but it will also help boost traffic in the search engine results pages. If you are a talented wordsmith, you can create high-quality, informative landing page copy and articles for free. However, if you lack a flair for the written word, we recommend hiring a freelance writer, who will have the experience and talent you need to feature engaging articles on your website.
Promote a Website on Social Media
The internet has changed the way we communicate with people across the world, especially when it comes to business. Promote your website for free by taking advantage of the many powerful platforms online. Once your website is up and running, you should focus on developing a solid social media strategy, which should boost your brand awareness, driving considerable traffic to your site and increase your conversion rate. With billions of active users on Facebook, Twitter, Instagram and LinkedIn, it can be one of the most powerful ways to connect with your target market.
Integrate Social Sharing Tools
Encourage visitors to share your content by integrating social sharing tools onto your website, which could broaden your online reach to customers. Add one of the many free plugins on WordPress, or talk to a programmer about creating a customized sharing tool that complements your striking web design.
Create an Email Marketing Campaign
Email marketing is easily the most effective ways of regularly engaging with your demographic, while increasing your conversion rate. Unlike with social media, you can trust that almost every subscriber will receive your message, so you can maximize your reach while encouraging potential customers to visit your website and make a purchase. What’s more, there are many free platforms to use to create an aesthetically-pleasing email newsletter that will complement your brand.
Run a Social Media Competition
Sometimes you need to spend a little money to make money, which is why we recommend running a social media competition. Many followers will love the opportunity to receive something for nothing, which is why you should provide a small or large prize that can increase your brand awareness and improve online engagement. Encourage people to like, share and comment on the content to boost your reach.
Add a Video
It doesn’t have to cost a small fortune to add a company video to your website. Modern smartphones are now capable of producing high-quality videos, which you can embed in your website. Create a video using a smartphone and editing software to explain a little more about your business, or to introduce you or the team to the customer.
You could also create videos that resolve a common issue. For example, if you run a plumbing website, you can create a video on how to unclog a blocked drain. As well as adding the videos to your website, you should also increase your exposure by placing each video onto YouTube, Vimeo and Facebook. Try to upload a video every few weeks onto the platforms to build a strong online presence, which could drive prospective customers to your website.
Every small business website needs to boost their discoverability, which is why you should add your site onto listing websites, such as Yelp, Yahoo Local, Bing Local and Google Places. In addition to aiding a search engine optimization (SEO) campaign, it will also validate your existence and encourage trust in your services.
Review Google Analytics
Register and connect your site to Google Analytics, so you can regularly review your website’s performance. This will allow you to identify how well your blog posts are performing, so you can learn from your mistakes or maximize your successes. It will also help you to identify the keywords that are driving people to your website and the pages that are receiving the most clicks. You can then produce more meaningful content to encourage more visitors to your articles or landing pages.
Do you have any affordable, effective tactics for launching a new website? If so, feel free to share your tips in the comment section below. We would love to you hear from you.