A business without a website is missing out on a lot of potential business. It is the best way to show off what you can do, and the best way to attract new customers. Without a website, it is almost impossible to gain the reach that you need to succeed. Whether you haven’t yet made your website or your current one needs some updating and TLC, it is crucial to put these jobs at the top of your to-do list – the sooner you have a website that is working for you and your customers, the sooner you can grow. Here are the reasons why your business needs a website no matter what sector you happen to be working in.
It Will Make You Credible
Without some kind of online presence, you will seem untrustworthy. Having a website means you are planning to be around for a long time, plus it shows that you are proud of what you do and happy to showcase your products and services.
It also helps your customers to make a buying decision. If they are interested in something you do and have perhaps seen an advert on social media, for example, they will want to go to your website to find out more. If there is no website to go to and you are relying solely on Facebook, you may get some sales, but if you back this all up with a website, you will get much more.
The important thing to remember is to use a reliable hosting service such as Krystal. Having a website that is unreliable and that customers can’t trust because it keeps failing is as bad as not having one at all. Choose a good hosting company, and this issue won’t be a problem.
Customer service is all-important in business. Poor customer service is something that people will talk about; they will tell their friends and family – and post on social media for thousands of other people to see – of their bad experience, and warn others not to use the company they had an issue with. You don’t want that company to be you.
Conversely, when people have excellent customer service experiences, they like to talk about that too. If they are talking about your business in this respect, that can easily gain you more customers and sales.
Having a website allows you to offer much better customer service so that people talk positively about your business. A website means that people have more opportunity to get in touch with you and ask questions, or you can ensure that you provide all the answers on the website itself to anything that might be asked of you. Remember, just allowing people to get in touch with you is not enough; you need to respond politely and in a timely manner as well. You can be contacted at any time, and that is convenient for customers. You won’t always be able to respond quickly, especially if someone emails or sends a message in the middle of the night, so having an auto-response is a good idea too. It shows that the message has got through and that you will be dealing with it shortly.
You may have put off having a website due to the cost involved, but in many cases, the cost is not as prohibitive as you might think, and no matter what you spend it could be considered an investment in the future of your business. A business with a website will make more sales than one without, and these sales should easily pay for the website itself quickly and then go on to make you a profit.
A website can, in fact, save you money in the long term as well. It can be the perfect marketing tool and the place where you direct all of your advertising too. This will help to focus your advertising (along with previous results from your market research) and ensure that every ad and every inquiry goes back to your website for information and answers. The more people who visit, the more sales you are likely to make.
Not only can a good website save you money on marketing, but it can also make you money. The first way it can do this is when you allow customers to buy directly from it, through a store format. Rather than having to wait until you are ‘open,’ a customer is able to pick what they want, buy and pay for it, and arrange delivery at any time they want. This convenience is not just helpful to the customer who is able to shop when they have the time not when you the store chooses to be open, but it also means increased sales that wouldn’t have happened if you only take orders in person or over the phone.
Secondly, you can host adverts on your website. This is not something that everyone wants to do, but it is a way to make some extra income. The key is to make sure that the ads are not competitors of yours, and that they do not intrude on the customer experience. Having a website that is full of ads will be off-putting and mean that visitors aren’t able to find what they are looking for easily.
Easier To Compete
Although you might not like the idea of competition, and you just want to run your business and enjoy doing what you do, the truth is that if you have a business you will have competition, and if you want to be successful you need to keep up with – or even do more than – the other businesses in your area and sector.
Having a website makes it much easier to compete and ensure you continue to do well. You will be able to show people how you are different to the other companies out there that offer a similar service or product to you, for example. If you don’t have a website, you can’t compete in the same way, and you will lose out.