You rely on your business’s website to be up and running, and when things occur beyond your control to jeopardize its reliability, your organization’s reputation and ability to continue with operations can be compromised. To help you reduce website downtime, here are 4 ways that you can minimize the risks of downtime negatively impacting your business.

1.- Note Key Dates

Always make a note of when your domain name or hosting contracts are up for renewal. These are perhaps one of the most avoidable reasons for website downtime, and the worst thing is, is that you have no one else to blame but yourself!

2.- Review Your Webhosting

Never take for granted that you are still receiving the best web hosting solution. What may have been top of the market a few years ago, may not be providing you with the best solution now. For example, guarantees heightened security features and technical support included within the price. Review your current package and compare with what is now on offer.

3.- Have a Plan B

We often focus on Plan A, but Plan B deserves equal attention. Hopefully you will never need to use it, but by having a stringent backup procedure in place, the headache of downtime can be downgraded. Not only does Plan B need to be in existence for downtime, but also in the case of disaster. Life can throw a curve ball, and you need to have a business continuity strategy that can be activated at a moment’s notice. If you rely on manually backing up your data, it may be time to check out cloud solutions that have automatic system backups.

4.- Website Housekeeping

Although the majority of downtime is caused by issues with web hosting, some downtime is caused by the website itself. If a site takes too long to load, your customers will simply not wait for it to load and find a competitor to spend their money with. You need to regularly review your website for tweaks that you can make to improve its performance.

One area to start with is the size of the images that you display. You may be shocked to discover that up to 61% of a page’s weight is from images. See if you can resize the images to reduce this figure; for example, JPEG XR can reduce the weight by up to 50% without affecting their quality. Remove line breaks and extra space that are not necessary and won’t affect the overall design of your website; this simple exercise can remove excess bytes of data to speed up downloading and executing. Check the plug-ins that you have on your website. Do all of them work? You need to evaluate whether they are still working or have been replaced with newer versions that duplicate functionality.

Downtime is every business’s nightmare, and it can impact organizations big and small, but by following the tips above, you should be able to manage and reduce the risk to your business’s website and avoid any negative impact.


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