Having a business these days requires you to be online. It’s hard to get away without some sort of social media, blog or website presence. Embrace this fact, instead of shying away from it. It’s better to do social media right then only to give it part of your attention and time.
Everyone’s going to be at a different starting point, so take that into consideration as you review tips and suggestions for your pages. The key is that you’re open and willing to learn and understand best practices. If it hasn’t been going that well so far, don’t give up. Always be refining and making advancements in the right direction. See how to improve your business social media accounts.
Create A Strategy
This isn’t the time to wing it or go with the flow. Social media, like your other business practices, requires a plan and a strategy. Talk about what you’re looking to get out of it, how you want to be represented and any potential opportunities you envision sprouting up from your participation. Take your time and do it right the first time. This is a good way to inform everyone in the company of what you’re doing and get your entire staff and leadership team onboard.
Social media is a lot of work and should be viewed as a fulltime job. You need to be prepared with the right amount of resources and skills to staff your accounts and make your strategy a reality. It may even require a team of people to do, depending on your goals, number of followers and purpose of the pages. Come up with a proper job description that outlines exactly what’s expected of the role. You risk your accounts being mismanaged and not having a consistent brand voice if you fail to secure this position.
Outsource the Work
There are times when a company wants social media as part of their overall strategy, but doesn’t have the time, resources or desire to manage the accounts themselves. This is a great opportunity to learn more about businesses who do this for a living. They get that you’re busy. You don’t have time to like, follow, post, share and retweet, multiple times a day. That’s why they’re here to help you. Lift the worry off of your shoulders and hire professionals who can take over the job for you.
Post Consistently but not Excessively
The main point here is to post often, but not so much that you’re annoying your followers. Posting too much puts you at risk of turning your audience off, which leads to them unfollowing you. Don’t become the company who’s known for excessively posting and taking over the newsfeed on a regular basis. You want to stay relevant and make sure your audience knows you’re there without becoming intrusive. Come up with a schedule that helps you manage this aspect and not have to deal with it on a daily basis.
Include Images & Engaging Content
It’s usually a good idea to incorporate images into your posts. High-quality visuals are key to followers not only seeing your posts, but also wanting to engage with them. Don’t be afraid to ask questions that trigger thoughtful responses and post text that helps strike up a conversation with your audience. Ask followers to share their photos of them experiencing your brand and run contests that are competitive and friendly in nature. Be sure to share your interesting blog posts to social media to draw customers back to your website.
Managing business social media accounts isn’t a time to see how fast you can check a task off of your list. You need to be creative and showcase your best work that’s going to get noticed. There’s a lot of noise online, and it’s difficult to stand out and get the right attention. The social media team needs to use creativity to get the pages to start flourishing. You want people talking and sharing positive posts and headlines about your business. Encourage the people who are posting to have brainstorming meetings and take their time coming up with impressive content.
Share Videos when Possible
While you don’t have to post them all the time, it’s a smart idea to have video as part of your rotating posts on social media. Video is engaging, entertaining and it likely offers value, depending upon the message. Find a way to create videos that can be repurposed for multiple outlets like your blog, website and social media. Come up with a plan to film a series or short teach pieces that your audience will benefit from. Always make sure there’s a purpose to your videos and that the content doesn’t appear to be random.
Offer Customer Support & ask for Feedback
Social media is a great way to offer another option for your customers to contact you. Answer questions, engage and be ready to take the conversation offline if it gets too complicated. This way your customers can simply message you online, instead of having to call or contact you separately if they have an inquiry. It’s fast and convenient for them. Be prepared on your end to respond to a large number of questions if you have a decent size following. Also, use social media as an outlet for asking for feedback from your followers. It’s a quick way to pose a question and receive responses without having to send an email or make a phone call.
Tackle social media like you would any other important component of your business. Get the right pieces and resources in place before you start interacting on the various platforms. You want your accounts to enhance your reputation and not tarnish it. You’ll be a lot more successful if you take it seriously and take the time to put the right measures in place to help you produce results. This is how to improve your business social media accounts.