Whether you’re a blogger, content creator, or small business owner, having an active social media following is an essential ingredient for online success. Another, arguably more important measure of your website’s click-worthiness, is its search engine ranking, otherwise known as SEO. There are many ways to optimize a site for search engines, just as there are many different ways to accrue followers on social media; but are these two phenomena connected, or is social media following purely a status symbol?

According to representatives at Bing, the world’s second largest search engine, social stats do affect rankings on search engines, despite Google insisting that that social media is not a signal in the ranking of search results. To try and get a more accurate picture of the interplay between SEO and social media, let’s examine the ways in which one affects the other.

Social Media Provides More Links to Your Site

This might seem like an obvious point, but it’s one worth making. The better linked your social media accounts are to your website, the more people will visit your page and vice versa. When people share your page on social media, more people see your website which increases your web traffic and therefore your search engine ranking. What’s more, existing bloggers who appreciate your content may link back to your site or mention you in a future article. When another blog or website links back to your site, you’ll get a boost in rankings.

Social Media Helps Build an Audience

You could create the best product in the world, and design the most cutting-edge, smart and visibly stunning site on the web, but if no one knows about your business, then you’re not going to attract customers, let alone improve your SEO. You probably know from your own online shopping habits that customers are more likely to spend money with brands they know and trust. Therefore, building your following (and in turn, your customer base) using social media is the fastest, most effective way to make yourself known.

To stand out in today’s marketplace, you need to be proactive with your approach. This means being present on social media and posting regular content that’s both relevant and engaging. However, you need to make sure you’re targeting a specific audience and not just trying to appeal to the masses. For advice on understanding your target consumer and creating an SEO strategy, consult DAGMAR, an SEO company in Jacksonville FL.

Conclusion

With the number of people on social media, using platforms like Facebook, Twitter, and Instagram is a smart and effective way to improve your visibility online. Whether Google will ever change its social media signals in its algorithm is unclear. What seems evident, however, is that although there is no direct Google ranking factor, social media is still one of the best ways to promote your content and improve brand awareness. In a way, this is also the goal of SEO, so the question seems to answer itself.

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