How to Create an Ecommerce Site That Delivers Results
Making your ecommerce website a ‘conversion magnet’ is not as tough as it seems to be. However, not all attractive website designs are user-friendly. For example, incorrect placement of call-to-action buttons can drive away a strong lead. Also, if your website is easy to navigate, has a beautiful design, properly placed buttons etc., you can still lose customers if your website is not optimised on the search engines.
With 16% growth every year, the ecommerce industry still has a lot of room for new businesses. If you want to become a part of this growing industry, you need a strong result-driven ecommerce website.
Create a Magento Ecommerce Store
When it comes to ecommerce, Magento is by far the most reliable open-source web development platform. It is developer-friendly and easy to manage. Magento offers the following benefits over other open-source platforms.
- Magento is a 100% free, open-source web development platform.
- As it has thousands of extensions, organisations can easily work with it. Even if you are not an experienced developer, you can manage your own Magento ecommerce store without assistance.
- Magento Community Edition (open source) is free of cost. Magento Go (hosted edition) and the Enterprise Edition are paid. These editions are mostly used by large businesses.
- Ecommerce stores developed on Magento have an additional advantage in terms of SEO. The Magento SEO extension manages page traffic, indexing, plagiarised content and landing pages efficiently. It has extensions which include e-marketing tools such as multi-tier pricing, private sales, coupons, campaign tools for landing pages, etc.
- Magento shopping cart is more user-friendly compared to other custom shopping carts.
Magento is the preferred choice of the world’s largest multinational brands including Coca Cola, Ford, Warby Parker, Christian Louboutin, Nike and Nestle Nespresso. When creating your Magento store, ensure that you hire an experienced and qualified Magento developers such as this Magento agency who have years of experience and are currently doing work for Oxford University!
Ecommerce SEO and SMO
A Magento developed website is organically optimised on search engines through its SEO extension. Once you have integrated the traffic analysis tool, you can find the most traffic driving social media platforms. The next step is to optimise your ecommerce website on the right social media platforms such as Facebook and Twitter. SEO and SMO are necessary for generating leads and attracting more visitors on your website.
Make Shopping Easy
The ecommerce shopping experience has to be ‘persuasive and simple’ to convert leads into sales. The purpose of an ecommerce website is to maximise sales. Most top-selling ecommerce stores have the simplest design and navigation.
Your design and UI/UX must include:
- Multiple ‘Add to Cart’ options with each item
- Direct links to the cart on each page
- Quick checkout buttons
- Cart showing automatic subtotal as soon as a product is added
- Bright colours for all CTAs and ‘Add to Cart’ buttons
- Bright colours for the ‘Checkout’ process
Revise Your Design Considering Users’ Interests
Website cookies and SEO tools can help you evaluate the interests of your visitors. This information can be used to boost sales by:
- Recommending the right products (buttons such as ‘You Might be Interested in’)
- Displaying reviews of recommended products
- Experimenting with images and descriptions based on user interests
What is easier: finding the required shirt from a ball of clothes in the wardrobe or picking the same shirt from a well organised pile?
A cluttered website can leave users confused and overwhelmed, thereby leading to increased bounce rates. Simpler designs are user-friendly and easier to navigate.
Here is how you can ensure that your website is user friendly and easy to navigate.
- Create a custom, clutter-free and distinctive design.
- Use negative space towards the edges and fill the centre with top-selling products.
- Make sure your ecommerce store is optimised for all devices.
- Choose minimal designs with simple yet distinctive typography.
You can also use basic geometric shapes such as squares and rectangles for your website’s layout. If you are using a grid-based design, make sure that all boxes are of a similar size. Use images to ensure that your e-store is distinctive and don’t forget to add a certain ‘brand appeal.’