People make a first impression of a website within 50 milliseconds. It is, therefore, essential to create an aesthetically-pleasing website that encourages visitors to click on different pages. To ensure you don’t waste one lead, check out the four website visual mistakes to avoid.
- Inconsistent Styles
Your website is bound to be filled with different content and image styles. Yet, each must be united with the same theme to create consistency across your website, which can encourage trust in your brand. It is essential marketers and graphic designers work together to create an informative yet visually-appealing design on each page.
Remember, the design must complement the brand identity, and these visuals should also complement any logos or photos promoted across social media, offline marketing materials or an email newsletter.
- Too Many Visuals
Less is always more when it comes to website design. Don’t make the rookie mistake of filling up a website with many visuals, as it will not add anything to the design. If anything, it will appear both unsightly and unprofessional.
Each web page should focus on one element, which is highlighted through clever design to capture a visitor’s attention. For instance, your goal might be to create a bold sign-up form to encourage visitors to send their details.
- Failing to Incorporate a CTA
Many websites often underestimate the importance of a call to action (CTA), which can minimize their online results. Visual content should, however, encourage visitors to take action, which is why you must include a CTA button, which can also help to measure the success of your marketing strategy. It will also provide a greater user experience, as it clearly instructs a visitor on the purpose of a landing page.
- No Banner Ads
One of the most important elements of visual content marketing is banner ads. Despite the fact they are an effective way to market products or services, many marketers fail to incorporate banner ads onto their website.
Also, others are using banner ads with a great design but are adding weak copy or poor-quality images, which will make a site appear untrustworthy. Quality is key, which is why you should learn to make your own banner with clear, concise copy and professional images. Remember to pick typography that is consistent with your brand, and create different banner sizes to complement your website and different social media platforms.
With 80% of internet users owning a smartphone, it is essential to optimize your banners for mobile, which will improve engagement and the user experience.
Visual content tells your brand’s story. Every element on the website must, therefore, work in harmony, complementing every image or copy on the website. It is important to constantly test and update your design to create an aesthetically-pleasing website that welcomes customers back time and again. Don’t forget to make little tweaks every once in a while, which will provide users with an up-to-date website that surpasses your competitors’ user experience.