The term “tech” is a pretty broad classification which encompasses many sectors included in both software and hardware, but what most of them have in common is a lack of good marketing strategies. Now, we are not talking about Microsoft or Apple here because they certainly have that part covered and then some! What we are talking about here today are smaller tech businesses with good products or services that they are unable to market to their full potential. On that note, here are three marketing tips for tech companies which should prove useful.
Know Your Metrics
When you are marketing online, your most valuable assets for deduction should be your metrics. Now, the KPIs in question are not necessarily the post shares, likes and other such superficial social media aspects only. We need to monitor metrics that provide us with more useful and detailed information regarding our marketing efforts and business in general; you can check out some of them below.
- Source of the generated traffic
- Click through rate
- Conversion rate
- Time on site
- Cost per lead
- Bounce rate
- Exit rate
- ROI (Return on Investment)
- Customer Acquisition Cost
Based on these metrics, your marketing or even business strategies will need to be redirected, altered, expanded or revised.
Customize and Personalize
All surveys and reports point towards the fact that most successful tech companies are those that listen to their customers and what they want or need. In other words, focus on your target audience for each campaign and cater to them with as many personal touches to the material as possible. For example, emails are a good way to reach clients in B2B marketing, but the difference between your email and a dozen others from rival companies could be the fact that your message has a personal touch to it, which makes the customer realize that the email was sent specifically to that company and they are not just another email address on your mailing list. You should even incorporate the same strategy into your business because any campaign is aided greatly when you know and have the products or services which your target audience wants.
Use As Many Channels As You Can
To be honest, this is true for all businesses, but that doesn’t make it any less true for tech companies either. Marketing needs to be a continuous and multifaceted effort to be successful, especially in the digital age. Some of the most popular and successful avenues of marketing in 2017 – 18 are as follows.
- Social media marketing on Facebook, Instagram and Twitter
- Content marketing
- SEO marketing
- Affiliate marketing
- Email and other forms of outbound prospecting
While these tips should point you in the right direction, only a marketing expert like Eventige can help you formulate the actual plan and incorporate your ideas into a real life business-marketing scenario. Very few people acknowledge the fact that without core tech companies, our society as we know it would cease to exist, but that doesn’t mean they don’t know it! The only problem is that the competition is too high in this lucrative sector, to succeed without a sound marketing plan to get the attention you need.