Micro-transactions or micropayments, with or without boxes of loot, annoy players, tired of continuing to pay after having presumably bought the “whole” video game. And they are, in their loot box format, so they have gambling .
In this context, it is surprising to know that in the last few months we have been spending less on microtransactions and additional content, as shown in the latest issue of SuperData. It could be proof that studios and developers have abused this way of monetizing their productions.
According to this analysis, in 2019 there is a decrease in spending on the different gaming platforms, while in 2018 it was still increasing. At that time, there was a decline in consoles and PCs, and only spending on mobile titles remains on the rise.
Superdata points out that during the third quarter of this fiscal year, 51% of players did not spend money on microtransactions or additional content. The data draws attention because in that time titles such as FIFA 20 and NBA 2K20 were launched, highlighted because although its online component involves micropayments have had the approval of gamers and massive sales.
The famous Fortnite is an example of how less is being spent on content within the game itself. In September of this year, the expenditure on microtransactions in this battle royale had a fall of 100 million dollars, including their versions for mobiles, consoles and PCs.
The Superdata report finally highlights an explanation: a change in player behavior. Now, instead of spending little on many titles, they prefer to accumulate their budget in one or two video games.