In the video game market, one of the highlights of the previous year was the launch of Fortnite on mobile devices, as millions of players were waiting for it on the platform. However, the event was not without controversy in Android, as Epic Games decided to offer its game outside the Play Store through a launcher of its own.
The reason? They wanted to avoid Google’s 30% commission, which is applied when the applications integrate the Play Store payment platform. As a rule, all developers must use this system if they want to offer purchases within the app. Considering that Fortnite lives off the income generated by the sale of cosmetic objects and the Battle Pass, accepting the rules would have meant giving up multi-million dollar income (maybe around $900 M).
The problem is that, in recent days, Fortnite has tried to sneak into the Play Store with a payment system of its own, but the store put a stop and rejected the app. The reaction on the part of Mountain View was to be expected, however, the main objective of Epic Games was really another: to pressure Google and its regulations.
Tim Sweeney, CEO of Epic Games, confirmed that Fortnite will soon land on the Play Store; probably using Google’s payment platform. While they will align themselves to the policies, they expect Google to reflect on their rules. As he explains, a change would benefit all developers. “We’re not looking for a special exception for ourselves; rather, we expect to see a general change in smartphone industry practices in this regard,” he said. In addition, Sweeney gave the example of the Epic Games Store, which does not require developers to use a single payment ecosystem.
Despite the request, Google are clear that they will not make exceptions to any company, and intend to maintain its current policy, as it allows them to continue investing in the infrastructure and security of the store.