Instagram announced this Thursday that it will eliminate Direct, the application focused on sending photographs and videos as direct messages to contacts in the style of Snapchat and which was launched in 2017 precisely to attract part of the users who were opting for this alternative.
It was a message in the application itself that alerted users that “next month” will no longer “support” Direct and that all conversations they have active in it will automatically move to Instagram.
The measure is part of Facebook’s strategy (owner of Instagram and, therefore, Direct) to move towards a convergence of all its services on a single platform, as set out by the firm’s CEO, Mark Zuckerberg, in his most recent public appearances. Direct was launched in December 2017 as an application “daughter” of Instagram that practically “copied” the function and style of Snapchat, then very popular among young people, which allowed you to apply filters easily and quickly to images and share them in ephemeral and private messages with other users.
The application was originally launched in Uruguay, Chile, Turkey, Italy, Portugal and Israel and was later extended to other places, although Facebook has not provided data on the number of countries in which it is currently available.
After a 2018 in which Facebook scandals were almost constant, Zuckerberg promised to reconvert the social network into a “communications platform focused on privacy” taking as a reference the popular messaging application WhatsApp, also owned by Zuckerberg. On that occasion, the co-founder of the social network explained that people “are increasingly interested in connecting with others privately in what would be the digital equivalent of a salon”. In addition, he revealed that Facebook has seen in recent years how private messages, ephemeral publications (Snapchat style) and activity within small groups in the social network are the areas of greatest growth in online interactions.