Facebook has just announced the launch in the US of its application to help its users “find love” on the social network. It’s called Dating and is now available in 19 other countries, including Argentina, Brazil, Thailand and the Philippines. It is expected to be launched in Europe in early 2020.

“Facebook Dating makes it easier for you to find love through what you like – helping you start substantial relationships through the things you have in common, such as interests, events or groups”, the social network says in a statement. The company headed by Mark Zuckerberg noted that users 18 years and older will have the opportunity to access a service to design their dating profile based on Facebook suggestions.

The application is launched across the United States, more than a year after the company announced its intention to access the dating market. Facebook is by far the most widely used social network in the world, with 2 billion users per month. All of them will not receive dating profiles of their Facebook friends unless they use an option called “Secret Crush”, where they can access acquaintances from that social network or from Instagram on a list. If both parties have been added to that list respectively, they will be notified accordingly. At the end of the year, it will also be possible to add the Facebook and Instagram stories to the profile of the participants in the application.

The company, which has just suffered several major setbacks for its failures to protect the privacy of its users, acknowledged they had worked to ensure the security of the application by allowing blocking and reporting some users on the platform. “Finding a romantic partner is deeply personal, that’s why we’ve built ‘Dating’ to be safe, open and optional”, he remarked.


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