Chrome to ban the use of AdBlock to block ads by 2023

Google is going to get very serious in 2023 about its advertising revenue, and this means that its popular web browser, Chrome, will be updated to prevent you from being able to use ad-blocking extensions like AdBlock next year.

This quickly boils down to the fact that you won’t be able to use the well-known “adblockers” to block advertising displayed on web pages. You may be familiar with AdBlock, and that is because it is the best known and most widely used extension for blocking advertising on web pages. According to the support documents revealed, it will be in January 2023 when the tool provided by Google for extensions, Manifest Version 2, will be updated to Manifest Version 3, a version that promises to hinder the existence of tools focused on blocking advertising.

The big question is whether or not this move will affect Chrome’s large user base. By statistics, there may not really be any appreciable change. Most users come from mobile devices, which are even unaware of the existence of these extensions. Another minority, know about them but don’t really use them on mobile but do use them on PC. While a small number of users might choose a new default browser to hide this advertising again.

Keep in mind that Google is the largest advertising provider in the world, and allowing the use of these extensions in your own browser is shooting yourself in the foot. According to the latest data, 42.7% of the population (aged 16 to 64) uses ad blocking tools at least once a month.

Although some may not like this move, it will be successful, both for Google itself, as well as for all those media that use advertising as a source of income. Now, however, no one can be sure that any website will end up abusing this to add more advertising and destroy the user experience with videos and popups.

While looking to remove ad blockers in Chrome, the rest of the industry is focusing on offering the opposite: greater privacy and even ad blocking systems already natively integrated into the browser.

Each company adapts as it can, if you are Google and you live on advertising, you will encourage this advertising. If you are Mozilla, Opera or Brave, you will put more and more emphasis on security and privacy to try to attract any user that leaves Chrome.

5 COMMENTS

  1. The advertising that bothers me the most and annoys me the most is the youtube videos. It is the most intrusive and invasive thing there is.

    I, what I do is to remove the volume and move the screen up to not see or hear absolutely nothing of the advertising video, and when the video I really want to see starts then I put the sound and put it visible on the screen. A pain in the ass, but it’s my little personal absurd revenge and it’s not worth it, haha.

    The banner ads, as long as they don’t have sound I don’t care.

  2. AdBlock is an essential tool in any browser. If you want to support a website that you visit often just disable it for that particular site, as I do with many websites whose advertising does not bother me. But with so many websites showing twenty thousand popup windows just by opening them, browsing without it is a risk.

  3. The solution is to implement non-intrusive and non-obtrusive advertising, and ask the user to deactivate it. It seems to me the most reasonable.

    I am a user of Adblock plus, to deny it, and in most of the pages that I visit assiduously this deactivated; but in general it is always activated. In fact there are many pages that integrate advertising and it is not annoying, which is to be appreciated because in many occasions the ads related to the content of the page can be very interesting.

    And thank goodness that many webmasters are starting to become aware, and to add respectful advertising, because at some time I even used Adblock together with flashblock.

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