Chrome to ban the use of AdBlock to block ads by 2023
Google is going to get very serious in 2023 about its advertising revenue, and this means that its popular web browser, Chrome, will be updated to prevent you from being able to use ad-blocking extensions like AdBlock next year.
This quickly boils down to the fact that you won’t be able to use the well-known “adblockers” to block advertising displayed on web pages. You may be familiar with AdBlock, and that is because it is the best known and most widely used extension for blocking advertising on web pages. According to the support documents revealed, it will be in January 2023 when the tool provided by Google for extensions, Manifest Version 2, will be updated to Manifest Version 3, a version that promises to hinder the existence of tools focused on blocking advertising.
The big question is whether or not this move will affect Chrome’s large user base. By statistics, there may not really be any appreciable change. Most users come from mobile devices, which are even unaware of the existence of these extensions. Another minority, know about them but don’t really use them on mobile but do use them on PC. While a small number of users might choose a new default browser to hide this advertising again.
Keep in mind that Google is the largest advertising provider in the world, and allowing the use of these extensions in your own browser is shooting yourself in the foot. According to the latest data, 42.7% of the population (aged 16 to 64) uses ad blocking tools at least once a month.
Although some may not like this move, it will be successful, both for Google itself, as well as for all those media that use advertising as a source of income. Now, however, no one can be sure that any website will end up abusing this to add more advertising and destroy the user experience with videos and popups.
While looking to remove ad blockers in Chrome, the rest of the industry is focusing on offering the opposite: greater privacy and even ad blocking systems already natively integrated into the browser.
Each company adapts as it can, if you are Google and you live on advertising, you will encourage this advertising. If you are Mozilla, Opera or Brave, you will put more and more emphasis on security and privacy to try to attract any user that leaves Chrome.