Not everybody can remember when Microsoft faced incredible fines from the Antitrust Commission in the US and they replied “we have the best operating system in the world and there is no reason we can not to do whatever we want with it”. And nobody cared about them, but themselves.
The European Commission has fined Google €2.42 billion for breaching EU antitrust rules. Google has abused its market dominance as a search engine by giving an illegal advantage to another Google product, its comparison shopping service.
The Community Government has spent seven years with the practices of Google under surveillance. After a first period based on the search of agreements – under the mandate of Joaquin Almunia -, the services of Competition changed of strategy. Margrethe Vestager chose two years ago to open a sanctioning procedure referring to one of the cases that accumulated more complaints: the alleged discrimination that Google applies to competitors when the user uses the search engine to search for products and compare prices. Brussels argues that the company founded by Larry Page places its own services (Google Shopping) prominently, regardless of their relevance, and hides others from competitors.
Finally Google, which manages around 95% of Internet searches and is the home page for almost every browser in the world (browsers made by the same company in a 60%) has discovered the bitter side of monopolies. Today nobody can hear the millions of companies, bloggers, mom’n’dad websites, search engines and many business who fall crushed by the Internet giant, but the Google’s empire (they made a gross profit of almost $60.000.000.000 in 2.016, yes, 60 billions!) is obviously on the ashes of many victims.
For those who will defend today the “freedom of monopolies”, there is a lot to learn from the old Microsoft case. If you are making your part of the pie, I will understand your desperate crying. If you are a citizen and have no economic interest in that monopolistic corporation, today the world is slightly better for you.