Report: Roles Of Audience Participation In Multiplatform Television in Spain

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For an interesting window into the Spanish Social TV and Second Screen Engagement scene, this academic report by  José Alberto García-Avilés from the Universidad Miguel Hernández, Spain is well worth a read.

In the current media ecosystem, television
content is distributed through a variety of platforms (TDT, the Web,
mobiles …) providing a growing level of interactivity, which increases
the connections of networks and programs with their audiences. Both
public and commercial broadcasters are developing cross-media processes
that enhance audience participation in a variety of ways. The networks
provide a wide number of initiatives including crowdsourcing so that
the public might engage, by sharing, commenting, promoting or
criticizing programs, as well as elaborating their own material or
getting involved in the design, production or distribution of content.

This essay explores the dimensions of audience participation in
Spanish television channels and their websites. Using a methodology of
exploratory analysis, over one hundred activities of audience
participation were examined in twenty commercial and public Spanish
television channels and their websites, during six weeks across October
to December 2011.

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“In game shows, such as “El cubo” (Cuatro), “Pasapalabra” (Telecinco) and “Saber y ganar” (La2), members of the public, television personalities or celebrities, sometimes as part of ateam, play a game which involves answering questions or facing trials usually for money and prizes.

With emerging interactive television technologies, the game experience is not limited to participants inside the studio. Spectators watching the show can also play along

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